Managing customer feedback from AppSumo product reviews can be a time-consuming and challenging task. However, this automation offers a simple solution. It retrieves comments from the currently opened AppSumo product reviews page, conducts sentiment analysis using OpenAI, and saves the results to an Airtable.

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Gone are the days of manually analyzing comments and struggling to gauge customer sentiments. With this automation, you can effortlessly assess the sentiment of each comment, gaining valuable insights into customer satisfaction. Identify positive feedback that highlights your strengths and pinpoint areas for improvement.

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This automation is ideal for product managers seeking user insights, marketers tracking brand perception, or entrepreneurs aiming to enhance their offering. It streamlines your workflow, saving you time and effort. Let this automation handle the sentiment analysis, allowing you to focus on understanding your customers and making informed decisions to improve your product or service. 

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Let’s set it up!

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Step 1: Create an Airtable

The first step is to create an Airtable with the review information you would like to save.

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Bardeen will extract information from the currently opened AppSumo reviews page and get profile information like username, profile image, review, date, member since information and votes. It will also get a sentiment analysis of the review using OpenAI. All of this information will be saved to your Airtable once the setup is complete.

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Step 2: Install the extension and integrate Airtable

You will be redirected to install the browser extension when you run it for the first time. Bardeen will also prompt you to integrate Airtable.

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Click the “Pin it” button at the top of this page to get this automation saved to your Playbooks. If it’s your first time using Bardeen, you will be redirected to install the extension.

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Activate Bardeen (or hit Option + B on Mac or ALT + B on PC on your keyboard) and click on the playbook card. The setup flow will start. 

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You will be asked to specify an Airtable and the maximum number of reviews you would like to extract from the AppSumo reviews page. After you choose the database and number of reviews, you will get a prompt to map the information to the fields in Airtable.

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The left side consists of all the fields Bardeen will scrape for you. On the right side, specify the fields in Airtable that you want to associate with the information on the left. If you don’t want a piece of information, leave that field empty, and it will be skipped. That’s it!

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Click on “Save Input” and checkmark Airtable and the maximum number of reviews. This will save you time form setup in the future. You can edit Inputs later by hovering over the playbook. 

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Step 3: Run the automation to scrape AppSumo product reviews to Airtable

When you want to get reviews with sentiment analysis for an AppSumo product, navigate to the product’s review page.

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Activate Bardeen (or hit Option + B on Mac or ALT + B on PC on your keyboard) and run this playbook. It will get the specified number of reviews, run a sentiment analysis for each review and save the results to the database you created in Step #1.

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This automation is fantastic if you are a product manager. By automatically gathering and analyzing customer comments and sentiments from AppSumo product reviews, it enables product managers to identify areas for improvement. You can gain valuable insights into what features users appreciate and what aspects need enhancement. This data-driven approach helps prioritize product updates and drive meaningful changes to meet customer needs effectively.

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Marketers can also leverage this automation to track brand perception and monitor customer sentiments. By analyzing the sentiment of comments from AppSumo product reviews, they can gauge the overall satisfaction level of customers and identify any negative sentiments that need to be addressed. This information empowers marketers to shape their brand messaging, improve customer experience, and build a positive reputation in the market.

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Entrepreneurs can utilize this automation to make informed decisions based on customer feedback too. By aggregating sentiment analysis results in a centralized Airtable, they can easily analyze trends and patterns. This allows entrepreneurs to identify key insights, make data-driven decisions, and align their business strategies with customer preferences, ultimately enhancing their product or service offerings.

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 You can also edit the playbook and add your next action to further customize the automation.

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Find more AppSumo integrations or Airtable integrations.

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You can also find more about how to increase your personal productivity and automate product development workflow.

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